Nicki Minaj managed to cause a massive spike in sales after just one semi-nude Instagram photo in a pair of pink clogs, signed with a cryptic “Friday,” caption.
According to a report from Page Six, Nicki’s Pink Friday and Chanel IG shot on Monday (May 10), caused a 4,900 percent up-kick in the sales of pink crocs and unprecedented traffic to the official website of the clogs designer — which reportedly crashed.
The pink clogs trend is yet another highlight in a string of recent commercial wins for Nicki Minaj that reinforce the value of her star power as a commodity.